The legal services industry is a competitive field. The majority of consumers turn to Google Search for help choosing the best law firm for their unique case. These prospective clients will decide whether or not to reach out to your firm based on their experience on your site. So, how is website content performing?

As a legal professional, you will need to build a positive image of your law firm both online and in person. Content marketing is one of the most affordable and effective ways to improve your firm image and reach prospective clients. 

Well-developed and search-engine-optimized content is also the key to increasing your website’s organic rankings. Continue reading as we explore everything that you need to know to create legal website content that captures audiences, improves image, and generates quality leads. 

Benefits of Well-Developed Legal Website Content 

The goal of your website is to provide prospective clients with all of the information that they need about their legal issues. Developing a positive online presence has the potential to provide your law firm with numerous opportunities, including: 

• Showcase Your Services
• Acquire Better Cases
• Increased Organic Rankings
• Heightened Visibility 

The first thing that you will need to do is to assess your current website and determine your online goals. Are you wanting to improve your law firm’s reputation/public image? Are you seeking higher-value cases?

How to Improve Your Legal Website 

Develop a website that is focused on providing prospective clients with the best user experience. The user experience (UX) refers to a prospective (or existing) client’s interaction with your law firm. The term UX encompasses all forms of interaction with your brand, including on your website, 

Implementing the following advice has the potential to improve the overall user experience on your website. 

1). Focus on Accessibility 

Accessibility is critical in the digital world. Develop your legal website by incorporating simple, unique, and appealing design elements.

Law Firm Website Accessibility Best Practices:

• Put Audience First
• Optimize Page Load Times
• Ensure Mobile Compatibility
• Use High-Quality Images and Videos

Poorly developed websites are likely to suffer from high bounce rates as a result of broken links, slow page load times, or other issues.

2). Create Engaging Content

There are numerous benefits of creating engaging, SEO website content. The content on your website has the potential to improve your brand image, increase your search engine rankings, and reach more prospective clients. 

The legal services industry covers a broad range of topics, most of which as serious in nature. This is why many legal websites are poorly written and do not provide an enjoyable user experience.

It is possible to develop informative and engaging content, even in the serious legal services niche. The key to this defining your target audience and determining what these audiences are seeking. 

The content on Organize your website content

Law Firm Content Pages:

• Homepage
• About Our Firm
• Legal Staff
• Practice Areas
• Sub-Practice Areas
• Contact Page
• Blogs

Regular blog posts are also a crucial part of an effective online marketing strategy. Blog posts are beneficial in several ways. First, blog posts are well-received by prospective clients and provide you with the opportunity to reach broader audiences. Regular blog posts are also important for remaining relevant in the digital landscape. 

Choose blog topics that are relevant to your industry and use SEO best practices for content keywords, headings, titles, etc. Click here to read more about the importance of SEO in legal website content development.

3). Showcase Your Legal Services 

Prospective clients are searching for a legal professional that meets their unique service needs. Use your law firm’s website to showcase your experience in various areas of law. 

Consider the following situation. A criminal defense lawyer is likely to offer legal services in a vast range of practice areas. The main practice areas page should showcase the broader category topics, such as Violent Crimes, Sex crimes, and White-collar crimes.

You would then need to develop unique subpages for each subarea of the main criminal defense practice area.

For example, a separate subpage for assault, manslaughter, and murder would each need to be developed and linked to the main category of Violent Crime. 

4). SEO Optimization to Improve Organic Rankings

Organic rankings refer to the unpaid traffic that you receive through Google Search. Search engine optimization (SEO) is the key to improving your organic rankings. An effective SEO strategy requires the utilization of several SEO best practices for website formatting and content development, including:

• Use Bullet Lists
• Develop Relevant Keywords
• Implement Keywords Appropriately 
• Create Engaging Meta Descriptions

Law Firm Content Marketing 

Marketing is crucial in the highly competitive legal services industry. Forbes recently reported that law firms that fail to maintain an active and ever-evolving marketing campaign are likely to suffer business consequences.  

Many legal professionals do not spend enough time or money on their marketing campaigns because they attain the majority of their clients through referrals. This is a terrible mistake. It is important to remain relevant in the digital world, regardless of your predominantly utilized channel.

Professional Law Firm SEO

Developing and maintaining an effective law firm content marketing campaign requires time, energy, and specialized skills. The majority of legal professionals lack the time or resources to manage their content marketing tasks in-house. 

Save yourself time and stress by contacting a team of digital marketing professionals to handle your website development and SEO needs. 

Digital PR

Digital PR is the latest initiative from the prestigious digital marketing agency Exults. 

Reach out to a team of website development and SEO professionals for help building a user-friendly website that engages audiences. Call 888-9991-3509 or fill out a contact form on our homepage.