High-quality website content is a central component for executing and maintaining a successful internet marketing campaign. Effective digital content is engaging, useful, and optimized for Google, Bing, and other search engine providers. Search engine optimized (SEO) content has the potential to increase website traffic, reach a wider consumer demographic, and result in higher conversion rates. Digital content performance data is crucial for optimizing current, implementing additional, and making improvements to specific areas of a website. Here are the top 6 most beneficial SEO metrics to track to better understand content performance.
Goals of Web Content
Website content has the potential to help businesses across all industries improve their website presence and achieve numerous goals. Effective content sparks, engages, and leaves an impression on the right audience.
Every brand, regardless of industry, has an intention online. The first step to developing effective content is to determine the unique goal of your organization. This goal generally is focused on selling a product, service, or gaining subscribers.
The Benefits of Effective Web Content Include:
- Drive Web Traffic
- Bounce Rate Reduction
- Increased Sales
- Improved Public Relations
- Increase Audience Reach
High-quality, search engine-friendly content also makes an organization appear on Google as an authority in their industry. This is the first step to gaining the trust of audiences.
1. Search Engine Ranking
It is important for a website to rank highly on search engine results pages (SERPS) when audiences send inquiries to Google, Bing, or other platforms for products, services, and or other relevant information.
This is only one element of analyzing the overall success of your website content but is a critical piece of your overall digital marketing campaign. The more visitors who discover your website on SERPS, the more people who will visit, and an increased likelihood of a conversion which is why this is one of the most important SEO metrics.
2. Organic Traffic
Quality content increases the number of visitors to your website, the length of time spent on the site, and the likelihood of a conversation. Organic website traffic is the number of visitors who are directed to your website as a result of their search inquiries on Google, Bing, etc.
However, organic traffic data does not reveal the specific search queries that led audiences to your website. You will need to determine which keywords are driving website traffic to make important changes to current and future content.
3. Organic Conversion Rate
Conversation rate data refers to the number of people who visit your website and meet your intention, whether this be to make a purchase, subscription, or other unique goals. Analyzing this SEO metric will provide you with information about content performance and provide opportunities for improvement.
4. Links
Links are one of the most important SEO metrics to track for analyzing and understanding web content performance. Focus on creating content that influencers want to link to. Readers are more likely to share content that is relevant and provides valuable information.
There are no secret tactics for gaining quality links to your website. The only way to successfully earn these links is through high-quality, unique, and share-worthy content development.
The key to improving link performance is to prioritize quality over volume. The most effective links are those shared by a reputable authority in the industry and relevant content.
5. Speed
Audiences want to access information on their own terms and are likely to leave a website that does not load quickly. The amount of time that it takes for a website and each individual page within to load is an important factor in Google rankings.
6. Mobile Performance
Consumers utilize mobile phones for the majority of internet searches. Nearly 55% of all website traffic is gained through mobile browsers. Successful mobile versions of a website should appear quickly on mobile search engines and each page loads at accelerated speeds.
You can view all of this data, including browser utilization rates, page speeds, and overall site data through Google Analytics.
Free Applications for Content Performance Data
It is important to utilize a variety of free and paid analytical platforms and SEO tools for tracking, analyzing, and understanding SEO metrics.
Google Analytics and Google Search Console are free services that provide a substantial amount of quality information, including traffic, gained links, and other performance-related data. Google search console also allows operators to identify problems with website security, server errors, loading issues, and more.
Bing Webmaster Tools is another service that can be utilized to evaluate website performance through free auto-generated reports. You can also use the Bing Webmaster Platform to determine which keywords are responsible for content success.
Paid Tools for SEO Content Tracking and Improvement
Paid SEO tools work in collaboration with free applications to improve web content, providing data that has the potential to increase efforts to maximum effectiveness.
SEMrush and Moz Pro are the two most popular and effective paid SEO tools available. These advanced applications provide users with an extensive list of SEO tools to track links, traffic, data, keywords, and more.
These tools allow website operators to discover the unique keywords that competitors are using to reach audiences. This data can be used to create content that is fully optimized and ranks highly on search engines.
SEMrush and Moz Pro both offer their clients a free trial to discover the benefits that optimized web content can provide.
Professional SEO Services
Many brands struggle to increase website traffic because they neglect several important areas of search engine optimization (SEO) in all areas of website design, formatting, and content. Fully optimized websites require the utilization of several skills and SEO practices.
Investing in the assistance of professional SEO services is the most efficient way to develop effective content for reaching target audiences. Digital PR specializes in SEO content development and an extensive list of other services for their clients.
Exults Premier Service List Includes:
- Social Media Management
- Website Development
- Search Engine Optimization
High-quality SEO content is just one piece of a successful digital marketing campaign. Reach out to Digital PR today for more information about their services.